Running a portrait photography studio, as with any business, involves tremendous dedication. Our clients are more and more educated on technology and digital cameras. We find ourselves always looking for better ways to educate our clients on what the difference is between an image created by a portrait artist and the average photograph. All of our clients can see the appearance, quality and variety our studio has to offer, but in the digital world most think it is something they can recreate themselves because of the easy access to high-quality cameras and computers.

In this era of studio photography, we as artists have to constantly look for ways to improve our products and advance them to keep up with today’s demanding client. Also in order to survive we have to market, market, market! That is one thing we have found to be the most difficult. I feel strongly about continuing education and studying what successful studios present at seminars and taking pieces of what works for others and mold them into something that makes sense for our studio. We have found that getting consistent on mailings, displays and getting out into the community has worked well.

One of the largest things that I think will allow us as a professional portrait artist to stay in business and survive is we have to produce a product that our target audience wants and deliver the WOW factor! Dingo Photography & Imaging delivers the WOW by investing yearly on new graphic techniques, lighting techniques and props or scenes. When our clients walk into our camera room they see what we have to offer and it is fun to hear them say, “I have never seen anything this cool in other studios!”